Bespoke Event Planner

The Challenge

A Sydney bespoke event planner was producing a private product launch for a luxury retail brand. The brief was premium in every detail. The custom coffee cups were part of the tactile experience, positioned as a branded takeaway rather than a functional beverage container.

The retail brand's identity centred on a specific Pantone that a previous printer had claimed was not achievable on paper cup substrate. The event planner had been told to lower expectations on colour match.

Volumes were low by manufacturing standards. 1,200 cups across two sizes. The event was six weeks out.

The Solution

Cups Galore committed to the colour match and produced a proof against the client's Pantone reference before scheduling production.

• Colour test run produced against the specified Pantone on both 8oz and 12oz double wall cups
• Matte finish specified across both sizes to align with the brand's premium visual language
• In-house design assistance applied the brand mark and secondary graphic elements across the curved sleeve template
• 3D render approved by the retail brand's creative director before print
• Delivered to the event planner's staging space three weeks before the event

The Outcome

• Pantone matched inside tolerance across both cup sizes, verified against a physical brand swatch
• Matte finish delivered the premium tactile impression the brief called for
• Retail brand's creative director approved the finished product on first review
• Cups featured in editorial coverage of the launch event

What the client said

"The print finish on our matte black cup is genuinely premium. It has become part of the brand identity, not just packaging."

– Creative Director

"We asked for a specific Pantone that our previous printer said was not achievable on paper cups. Cups Galore matched it inside tolerance."

– Brand Manager

"The 8oz size prints beautifully. Our logo reads clearly at arm's length, which is exactly what we wanted for the customer photo moment."

– Creative Director