Promotional Products Company

The Challenge

A national promotional products distributor operating across Australia needed to add branded paper cups to its catalogue. The distributor's clients were split roughly evenly between two use cases. Repeatable corporate orders with the same custom branding across the year, and short-notice event orders where a ready-designed cup would do.

The distributor needed a supplier who could handle both. Predictable custom production for the corporate accounts, and fast turnaround on ready designs when clients came in with three-week timelines and no artwork. The commercial arrangement needed clear pricing tiers the distributor could quote from without chasing a rep every time.

The Solution

Cups Galore established a dual-track supply program with the distributor.

• Ready range printed cups made available through the distributor's catalogue with fixed pricing per volume tier
• Custom cup production for the distributor's corporate accounts scheduled with regular monthly and quarterly cadence
• Transparent published pricing tiers at 500, 1,000, 2,500, 5,000 and 10,000+ units
• Dropship capability to the end client, with the distributor's branding on outer cartons where required
• Same-day artwork approval turnaround on rush enquiries

The Outcome

• The distributor added paper cups to its catalogue without carrying stock
• Corporate clients placed repeat orders on a predictable cadence
• Ready designs became a fast-turnaround option the distributor's sales team could quote without a rep call
• Distributor's own margin protected through the published pricing tier structure

What the client said

"The pricing structure is transparent. We know what we pay per unit at each volume tier without chasing a rep for a quote."

– Finance Manager

"Sample turnaround was two days. That let us sign off internally and place the production order the same week."

– Marketing Coordinator

"Cups Galore's account team knows the difference between a functional brief and a brand brief. They asked the right questions on both."

– Marketing Manager